There’s a new wrinkle fighter in town, Juveau™, (pronounced Jū vō). The term comes from the French word “nouveau,” which means “modern” or “up-to-date”. Like it’s counterparts (Botox®, Xeomin® and Dysport®), Juveau™ is a botulinum toxin that stops muscle contractions in the face so you don’t make those unsightly frown or laugh lines.
Juveau™ is made in a state-of-the-art manufacturing facility in Seoul, South Korea dedicated solely to the production of Jeuveau™ through a procedure called Hi-Pure™ technology – providing high yields of highly pure product. Similarly, Xeomin boasts of a highly purified product having removed accesis the first aesthetic-only neurotoxin. The other available neurotoxins all have therapeutic indications in addition to their cosmetic ones. Not being subject to stringent insurance regulations, allows the parent company, Evolus Inc, more flexibility in pricing which will hopefully translate to larger consumer incentives and loyalty programs.
Juveau™ appears to be safe and was effective at reducing the appearance of wrinkles in a global study. Whether Juveau™ is more effective than Botox remains to be seen.
In experienced, qualified hands, one can achieve their goal of a natural, more youthful appearance with any of the four neuromodulators – Botox®, Xeomin®, Dysport®, or Jeuvau™. The most important factor to consider when choosing treatment is who will be injecting you. You want to make sure you are seeing an experienced physician who is knowledgeable of facial anatomy and understands your aesthetic goals. Patient safety and quality care is the most important goal of all.